The Fall of the AMAs

Last week, it was announced that the 2023 Billboard Music Awards were going to push their date back a few months to November 19… which bumps the AMAs into 2024?!

Wild, but like…? Okay, let’s look at this more closely. The AMAs can just find a different day to host their show right? Actually, no, LOL. Instead, the AMAs now have to wait a whole year to take the next available time slot. This is because apparently, neither the Billboard Music Awards nor the AMAs have a broadcast partner, so their producer Dick Clark Productions, could only choose one or the other to support and give a secured broadcast date to. 

And the reason why they chose the Billboard Music Awards is because the AMAs are, well, to put it as bluntly as possible — dying. Tea. Their ratings have been sliding downhill for years, reaching a record low in 2022. So while we like to think that the AMAs are just taking a one year break, who knows if that one year will turn into two, and then three, and then we just end up never seeing the AMAs again. Hence: The death of award shows. Sorry, that was kind of clickbait, we’re just talking about the AMAs, but other award shows have been slacking recently in other areas. Who knows if they’ll be around much longer?

We’d be lying if we said it wasn’t a jump to assume that the AMAs and others like it will soon be gone for good, so hopefully the AMAs will be able to secure that new date and come back fresh. However, the fact that these huge music award shows are struggling to stay on air exposes the fact that people simply don’t care about award shows that much anymore. How will this staple of pop culture look in the future? If these kinds of music shows continue to disappear, what will the future of music and culture awards look like? We’ll just have to wait and see.